Authors
Mike Horsley, Matt Eliot, Bruce Allen Knight, Ronan Reilly
Publication date
2013/12/11
Publisher
Springer Science & Business Media
Description
Eye tracking research and research methodologies are becomingly increasingly common in many disciplines from psychology and marketing to education and learning. This is because eye tracking research and research methodologies offer new ways of collecting data, framing research questions, and thinking about how we view, see, and experience the world. Researchers are also making new findings about the way that the visual system works and the way it interacts with attention, cognition, and behaviour. As a result, research based on eye tracking research methods is increasing in every discipline. New studies using eye tracking technologies are continually being published and new applications of this innovative way of conducting research are being shared by researchers from every continent and country. Analysis of research using eye tracking methods is growing exponentially. Current Trends in Eye …
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