Authors
Victoria Bellotti, Alexander Ambard, Daniel Turner, Christina Gossmann, Kamila Demkova, John M Carroll
Publication date
2015/4/18
Book
Proceedings of the 33rd annual ACM conference on human factors in computing systems
Pages
1085-1094
Description
This paper reports on a study of motivations for the use of peer-to-peer or sharing economy services. We interviewed both users and providers of these systems to obtain different perspectives and to determine if providers are matching their system designs to the most important drivers of use. We found that the motivational models implicit in providers' explanations of their systems' designs do not match well with what really seems to motivate users. Providers place great emphasis on idealistic motivations such as creating a better community and increasing sustainability. Users, on the other hand are looking for services that provide what they need whilst increasing value and convenience. We discuss the divergent models of providers and users and offer design implications for peer system providers.
Total citations
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Scholar articles
V Bellotti, A Ambard, D Turner, C Gossmann… - Proceedings of the 33rd annual ACM conference on …, 2015