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The claimed Subject matter provides a system and/or a method that facilitates enhancing coupon distribution in a non-evasive manner based upon a referral. A Social network can include two or more users with at least one actively acknowledged connection that indicates a relationship between a first user and a second user. An interface can receive a referral from the first user associated with the social network, wherein the referral describes an experience related to at least one of a business or a service. A viral coupon component can implement a non-evasive delivery of a coupon to the second user based upon leveraging the relationship between the first user and the second user, wherein the coupon is incorporated within at least one of an advertisement or a listing. The vial coupon component delivery of the coupon can be triggered based upon the second user actively investi gating at least one of the business …