Authors
Shelby D Hunt, Robert M Morgan
Publication date
1996/10
Journal
Journal of marketing
Volume
60
Issue
4
Pages
107-114
Publisher
SAGE Publications
Description
The authors respond to the thoughtful concerns raised by about the issue of path dependencies and the dynamics of resource-advantage (R-A) theory . Rather than R-A theory and Dickson's work being inconsistent, the authors point out that cite work on two different occasions as support for the dynamics of R-A theory. Furthermore, because R-A theory proposes that firms seek superior financial performance, when combined with the fact that all firms cannot be superior at the same time, R-A competition necessarily is dynamic. Moreover, though the issue of path-dependencies is more contentious than Dickson suggests, R-A theory fully accommodates path dependencies, because it is an evolutionary, nonconsummatory theory.
Total citations
Scholar articles
SD Hunt, RM Morgan - Journal of marketing, 1996
SD Hunt - Journal of Management Inquiry, 1995
SD Hunt, RM Morgan - Review of marketing research, 2017