Authors
M Joseph Sirgy, A Coskun Samli
Publication date
1985/6
Journal
Journal of the Academy of Marketing Science
Volume
13
Pages
265-291
Publisher
Springer-Verlag
Description
A model is introduced which posits that store loyalty is primarily determined by store-image evaluation and shopping-complex loyalty. Store image-evaluation, in turn, is hypothesized to be determined, to a major extent, by self-image/store-image congruity, and shopping-complex loyalty by area loyalty and socioeconomic status. The model was tested using a path analytic procedure and the results were consistent with the model. A replication study was attempted and the results reinforced the validity of the proposed model.
Total citations
Scholar articles
MJ Sirgy, AC Samli - Journal of the Academy of Marketing Science, 1985