Follow
Andrea Ordanini
Andrea Ordanini
Bocconi
Verified email at unibocconi.it
Title
Cited by
Year
Digital signage for promoting price discounts: First insights into customer spending on distant and nearby discounted products
A Nanni, A Ordanini
Journal of Retailing, 2024
2024
Aktuelle Ergebnisse der Werbewirkungs-forschung: Authentizität in der Marken-kommunikation
JC Nunes, A Ordanini, G Giambastiani
2023
Technology in Service
A Nanni, A Ordanini
The Palgrave Handbook of Service Management, 869-886, 2022
2022
I want you to like me, so I’ll wait to share the bad-The influence of self-presentation concerns on consumer ratings
E Solinas, F Valsesia, JC Nunes, A Ordanini
2022 AMA Winter Academic Conference, 254, 2022
2022
Forgiare il futuro: L'Effectuation Theory e il percorso imprenditoriale di Loccioni
L Colm, A Ordanini
EGEA spa, 2021
2021
I am not talking to you: Partitioning an audience in an attempt to solve the self-promotion dilemma
F Valsesia, JC Nunes, A Ordanini
Organizational Behavior and Human Decision Processes 165, 76-89, 2021
72021
The concept of authenticity: What it means to consumers
JC Nunes, A Ordanini, G Giambastiani
Journal of Marketing 85 (4), 1-20, 2021
1472021
Economia e gestione delle imprese
N Misani, A Ordanini, F Perrini, S Pivato
EGEA spa, 2021
412021
Facing supply chain disruptions: strategies to ensure relational continuity
L Colm, A Ordanini
The impact of Covid-19 on supply chain management, 55-72, 2021
32021
How important is alignment of social media use and R&D–Marketing cooperation for innovation success?
EJ Nijssen, A Ordanini
Journal of Business Research 116, 1-12, 2020
632020
Free upgrades with costly consequences: Can preferential treatment inflate customers’ entitlement and induce negative behaviors?
A Polyakova, Z Estes, A Ordanini
European Journal of Marketing 54 (4), 691-712, 2020
122020
Modeling dynamics in crowdfunding
C Kim, PK Kannan, M Trusov, A Ordanini
Marketing Science 39 (2), 339-365, 2020
412020
Is Gossip Always Bad for Human Branding? Unexpected Consequences of Celebrity Gossip
G Giambastiani, A Ordanini, JC Nunes
AMA Winter Academic Conference 2020: Consumers and firms in a Global World …, 2020
2020
Dynamic governance matching in solution development
L Colm, A Ordanini, T Bornemann
Journal of Marketing 84 (1), 105-124, 2020
592020
When technology hurts: unexpected evidences from a multimethod analysis in high-touch services
A Nanni, A Ordanini
AMA Winter Academic Conference 2019: Understanding complexity, transforming …, 2019
2019
The featuring phenomenon in music: how combining artists of different genres increases a song’s popularity
A Ordanini, JC Nunes, A Nanni
Marketing Letters 29, 485-499, 2018
312018
Making words speak: leveraging consumer insights from online review text to improve service quality
A Ordanini, R Srinivasan, A Nanni
REPORT-MARKETING SCIENCE INSTITUTE, 2018
2018
Le tappe principali del dibattito sul marketing dei servizi
A Ordanini
Marketing, una disciplina fantastica: omaggio a Enrico Valdani, 393-405, 2018
2018
When service customers do not consume in isolation: a typology of customer copresence influence modes (CCIMs)
L Colm, A Ordanini, A Parasuraman
Journal of Service Research 20 (3), 223-239, 2017
982017
From fewer blockbusters by more superstars to more blockbusters by fewer superstars: How technological innovation has impacted convergence on the music chart
A Ordanini, JC Nunes
International Journal of Research in Marketing 33 (2), 297-313, 2016
582016
The system can't perform the operation now. Try again later.
Articles 1–20