Digital signage for promoting price discounts: First insights into customer spending on distant and nearby discounted products A Nanni, A Ordanini Journal of Retailing, 2024 | | 2024 |
Aktuelle Ergebnisse der Werbewirkungs-forschung: Authentizität in der Marken-kommunikation JC Nunes, A Ordanini, G Giambastiani | | 2023 |
Technology in Service A Nanni, A Ordanini The Palgrave Handbook of Service Management, 869-886, 2022 | | 2022 |
I want you to like me, so I’ll wait to share the bad-The influence of self-presentation concerns on consumer ratings E Solinas, F Valsesia, JC Nunes, A Ordanini 2022 AMA Winter Academic Conference, 254, 2022 | | 2022 |
Forgiare il futuro: L'Effectuation Theory e il percorso imprenditoriale di Loccioni L Colm, A Ordanini EGEA spa, 2021 | | 2021 |
I am not talking to you: Partitioning an audience in an attempt to solve the self-promotion dilemma F Valsesia, JC Nunes, A Ordanini Organizational Behavior and Human Decision Processes 165, 76-89, 2021 | 7 | 2021 |
The concept of authenticity: What it means to consumers JC Nunes, A Ordanini, G Giambastiani Journal of Marketing 85 (4), 1-20, 2021 | 147 | 2021 |
Economia e gestione delle imprese N Misani, A Ordanini, F Perrini, S Pivato EGEA spa, 2021 | 41 | 2021 |
Facing supply chain disruptions: strategies to ensure relational continuity L Colm, A Ordanini The impact of Covid-19 on supply chain management, 55-72, 2021 | 3 | 2021 |
How important is alignment of social media use and R&D–Marketing cooperation for innovation success? EJ Nijssen, A Ordanini Journal of Business Research 116, 1-12, 2020 | 63 | 2020 |
Free upgrades with costly consequences: Can preferential treatment inflate customers’ entitlement and induce negative behaviors? A Polyakova, Z Estes, A Ordanini European Journal of Marketing 54 (4), 691-712, 2020 | 12 | 2020 |
Modeling dynamics in crowdfunding C Kim, PK Kannan, M Trusov, A Ordanini Marketing Science 39 (2), 339-365, 2020 | 41 | 2020 |
Is Gossip Always Bad for Human Branding? Unexpected Consequences of Celebrity Gossip G Giambastiani, A Ordanini, JC Nunes AMA Winter Academic Conference 2020: Consumers and firms in a Global World …, 2020 | | 2020 |
Dynamic governance matching in solution development L Colm, A Ordanini, T Bornemann Journal of Marketing 84 (1), 105-124, 2020 | 59 | 2020 |
When technology hurts: unexpected evidences from a multimethod analysis in high-touch services A Nanni, A Ordanini AMA Winter Academic Conference 2019: Understanding complexity, transforming …, 2019 | | 2019 |
The featuring phenomenon in music: how combining artists of different genres increases a song’s popularity A Ordanini, JC Nunes, A Nanni Marketing Letters 29, 485-499, 2018 | 31 | 2018 |
Making words speak: leveraging consumer insights from online review text to improve service quality A Ordanini, R Srinivasan, A Nanni REPORT-MARKETING SCIENCE INSTITUTE, 2018 | | 2018 |
Le tappe principali del dibattito sul marketing dei servizi A Ordanini Marketing, una disciplina fantastica: omaggio a Enrico Valdani, 393-405, 2018 | | 2018 |
When service customers do not consume in isolation: a typology of customer copresence influence modes (CCIMs) L Colm, A Ordanini, A Parasuraman Journal of Service Research 20 (3), 223-239, 2017 | 98 | 2017 |
From fewer blockbusters by more superstars to more blockbusters by fewer superstars: How technological innovation has impacted convergence on the music chart A Ordanini, JC Nunes International Journal of Research in Marketing 33 (2), 297-313, 2016 | 58 | 2016 |