| 1) Primary and Secondary Data I Danatzis, JD Chandler, MA Akaka, ICL Ng OSF, 2024 | | 2024 |
| 2) Data Collection Procedures and Materials I Danatzis, JD Chandler, MA Akaka, ICL Ng OSF, 2024 | | 2024 |
| 3) Tracing the Analytic Process I Danatzis, JD Chandler, MA Akaka, ICL Ng OSF, 2024 | | 2024 |
| Designing Digital Platforms for Social Justice: Empowering End-Users Through the Dataswyft Platform I Danatzis, JD Chandler, MA Akaka, ICL Ng OSF, 2024 | | 2024 |
| Introduction to the Minitrack on Collaboration Ecosystems M Akaka, H Schau, S Vargo | | 2024 |
| A Multi-level Collaboration Process for Developing Relationships and Creating Value in an Entrepreneurship Ecosystem J Sebesta, M Akaka | | 2024 |
| Introduction to the Minitrack on Electronic Marketing M Akaka, H Schau | | 2024 |
| Localized globalization through structures of common difference and the in-store curation of a glocal retailscape HJ Schau, MA Akaka, RC Segabinazzi Journal of Retailing 99 (4), 634-653, 2023 | | 2023 |
| The stories you tell: Crafting managerially relevant articles based on qualitative research MA Akaka, HJ Schau Journal of Advertising Research 63 (2), 185-200, 2023 | 1 | 2023 |
| Microfoundations for macromarketing: A metatheoretical lens for bridging the micro-macro divide MA Akaka, SL Vargo, A Nariswari, M O'Brien Journal of Macromarketing 43 (1), 61-75, 2023 | 19 | 2023 |
| How practice diffusion drives IoT technology adoption and institutionalization of solutions in service ecosystems M Akaka, H Schau, S Vargo | 4 | 2023 |
| Becoming sober: How consumers recover from compulsive consumption LB Becker, M Akaka, H Schau, E Jaakkola ANZMAC, 2022 | | 2022 |
| Innovation intermediaries as collaborators in shaping service ecosystems: The importance of dynamic capabilities K Randhawa, R Wilden, MA Akaka Industrial Marketing Management 103, 183-197, 2022 | 32 | 2022 |
| Practice diffusion MA Akaka, HJ Schau, SL Vargo Journal of Consumer Research 48 (6), 939-969, 2022 | 25 | 2022 |
| Formalizing service-dominant logic as a general theory of markets: Taking stock and moving forward MA Akaka, K Koskela-Huotari, SL Vargo AMS Review, 1-15, 2021 | 35 | 2021 |
| On managerial relevance: reconciling the academic-practitioner divide through market theorizing H Wieland, A Nariswari, MA Akaka AMS Review, 1-20, 2021 | 16 | 2021 |
| Technology as an operant resource in service (eco) systems (vol 12, pg 367, 2014) MA Akaka, SL Vargo INFORMATION SYSTEMS AND E-BUSINESS MANAGEMENT 19 (3), 1087-1087, 2021 | | 2021 |
| Correction to: Technology as an operant resource in service (eco) systems MA Akaka, SL Vargo Information Systems and eBusiness Management 19 (3), 1087-1087, 2021 | | 2021 |
| From customer journeys to consumption journeys: a consumer culture approach to investigating value creation in practice-embedded consumption HJ Schau, MA Akaka AMS Review 11, 9-22, 2021 | 29 | 2021 |
| Introduction to the Minitrack on Emerging Trends in Crowd Science H Schau, M Akaka, K Heilgenberg | | 2021 |
Stephen L. VargoSiegfried Centennial Chair of Marketing and Supply Chain Management, University of OklahomaVerified email at ou.edu
