Stephen L. Vargo

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Robert F. LuschProfessor of MarketingVerified email at email.arizona.edu
Melissa Archpru AkakaUniversity of DenverVerified email at du.edu
Heiko WielandCollege of Business, California State University Monterey BayVerified email at csumb.edu
Paul P. MaglioProfessor of Management and Cognitive Science, UC MercedVerified email at ucmerced.edu
Kaisa Koskela-HuotariAssociate Professor, Stockholm School of EconomicsVerified email at hhs.se
Jaideep C. Prabhuuniversity of cambridgeVerified email at jbs.cam.ac.uk
James C SpohrerISSIPVerified email at issip.org
Matthew O'BrienBradley UniversityVerified email at fsmail.bradley.edu
Elizabeth DavidsonAssociate Dean, Shidler College of Business, University of Hawai'i ManoaVerified email at hawaii.edu
Michael BarrettUniversity of CambridgeVerified email at jbs.cam.ac.uk
Jennifer Dailo ChandlerProfessor of Management, California State University FullertonVerified email at fullerton.edu
Nathaniel HartmannAssistant Professor of Marketing and Innovation, University of South FloridaVerified email at usf.edu
Jaakko SiltaloppiSenior Research Fellow, Tampere UniversityVerified email at tuni.fi
Hope SchauProfessor of Marketing, Paul Merage School, University of California IrvineVerified email at ad.uci.edu
Francesco PoleseProfessor of Business Management, University of SalernoVerified email at unisa.it
Janet R. McColl-KennedyProfessor of Marketing, The University of Queensland, University of CambridgeVerified email at business.uq.edu.au
Jill SweeneyUWAVerified email at uwa.edu.au
Tracey Dagger/DanaherMonashVerified email at monash.edu
Daniela CorsaroLibera Università di Lingue e Comunicazione IULMVerified email at iulm.it
Mohan TanniruUniversity of ArizonaVerified email at arizona.edu

Stephen L. Vargo

Siegfried Centennial Chair of Marketing and Supply Chain Management, University of Oklahoma

Verified email at ou.edu - Homepage

Marketing Theory Marketing Strategy Service-Dominant Logic Value Co-creation Service Science


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“Relationship” in transition: An introduction to the special issue on relationship and service-dominant logic SL Vargo, RF Lusch Journal of Business Market Management 4, 167-168, 2010	31	2010
& Lusch, RF (2004) SL Vargo Evolving to a new dominant logic for marketing, 1-17, 2004	23*	2004
43 Service-Dominant Logic: What It Is, What It Is Not, What It Might Be SL Vargo, RF Lusch The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, 43-56, 0
A cross‐cultural comparison of bases for standardization and adaptation: satisfiers and dissatisfiers NK Viswanathan, SL Vargo Eight Cross-cultural Research Conference, 12-15, 2001	2	2001
A service lens on value creation: marketing's role in achieving strategic advantage LA Bettencourt, RF Lusch, SL Vargo California management review 57 (1), 44-66, 2014	326	2014
A service logic for service science SL Vargo, RF Lusch Service science, management and engineering education for the 21st century …, 2008	37	2008
A service perspective CR Greer, RF Lusch, SL Vargo Key managerial insights from service, 2017	184	2017
A service perspective of marketing, operations, and value creation MA Akaka, SL Vargo, RF Lusch Introduction to service engineering, 316-337, 2008	2	2008
A service-dominant logic for marketing SL Vargo, RF Lusch The SAGE handbook of marketing theory, 219-234, 2009	114	2009
A service-ecosystem perspective on value creation: Implications for international business V Kaartemo, MA Akaka, SL Vargo Value Creation in International Business: Volume 2: An SME Perspective, 131-149, 2017	39	2017
A systems perspective on markets–Toward a research agenda SL Vargo, K Koskela-Huotari, S Baron, B Edvardsson, J Reynoso, ... Journal of business research 79, 260-268, 2017	238	2017
A unifying perspective for the technological, business model, and market aspects of innovation H Wieland, SL Vargo, MA Akaka, B Barbeau Sage handbook on service dominant logic, 508-521, 2018	15	2018
Ad Hoc Reviewers-Journal of Macromarketing Volume 33, Number 4, December 2013 J Desmond, M Dorsch, O Kravets, LC Leonidou, J Lewin, B Stöttinger, ...		2013
Advancing conceptual-only articles in marketing SL Vargo, K Koskela-Huotari AMS Review 10, 1-5, 2020	54	2020
Advancing sales theory through a holistic view: how social structures frame selling NN Hartmann, H Wieland, SL Vargo, M Ahearne Journal of Personal Selling & Sales Management 40 (4), 221-226, 2020	33	2020
Advancing service science with service-dominant logic: Clarifications and conceptual development SL Vargo, RF Lusch, MA Akaka Handbook of service science, 133-156, 2010	287	2010
Advancing service scienceservice science with service-dominant logicservice-dominant logic SL Vargo, RF Lusch, MA Akaka Handbook of service science, 2010	14	2010
Advancing service-dominant logic with systems thinking E Jaakkola, V Kaartemo, J Siltaloppi, SL Vargo Journal of Business Research, 114592, 2024	1	2024
Alternative logics for service (s): From hybrid systems to service ecosystems SL Vargo, RF Lusch, C Horbel, H Wieland Taking the Pulse of Economic Development: Service Trends, 123-135, 2011	27	2011
Alternative ontological foundations for service system conceptualization B Tronvoll, B Edvardsson, S Vargo The 2011 Naples Forum on Service, Capri, Italy, June 14-17, 2011., 2011	7	2011

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