Authors
Michael Muller, Kate Ehrlich, Tara Matthews, Adam Perer, Inbal Ronen, Ido Guy
Publication date
2012/5/5
Book
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Pages
2815-2824
Description
There is a growing body of research into the adoption and use of social software in enterprises. However, less is known about how groups, such as communities, use and appropriate these technologies, and the implications for community structures. In a study of 188 very active online enterprise communities, we found systematic differences in size, demographics and participation, aligned with differences in community types. Different types of communities differed in their appropriation of social software tools to create and use shared resources, and build relationships. We propose implications for design of community support features, services for potential community members, and organizations looking to derive value from online groups.
Total citations
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Scholar articles
M Muller, K Ehrlich, T Matthews, A Perer, I Ronen, I Guy - Proceedings of the SIGCHI Conference on Human …, 2012