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Methods and Systems for analyzing data of a user viewing a display of dynamic hypermedia pages through a browser including monitoring and storing location and time of the user's gaze as eyetracker data, processing the eyetracker data into fixation data, monitoring and storing content of the displayed pages into a memory, restoring the displayed pages from the memory, mapping the fixations data onto the restored pages to thereby identify elements-of-regard, and storing the identified elements-of-regard in an elements-of-regard database.