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The focus of this paper is to explore social networking sites such as Facebook in order to understand their recent success and popularity. Recent developments within Web 2.0 have provided users with more freedom to create their own unique user experiences. The conflict between traditional usability methods and user experiences are addressed through carrying out a Heuristic Evaluation to assess how well Facebook complies with usability guidelines and by conducting a user study to unveil unique user experiences. The findings of this study calls for a more holistic method of evaluation that redefines usability to encompass the user experience in line with future technology.