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Systems and methods for recommending matches of indi viduals is provided. A matching server is in communication with a plurality of computer systems operated by a plurality of users of the matching server, via a network (eg, the Internet). Attribute information is received about a plurality of indi viduals, as well as a search query for an individual matching at least one desired characteristic speci? ed by a user of the matching server. An a? inity score is calculated based upon the attribute information and the search query, and local user context information and social relevance information corre sponding to the plurality of individuals is received. An overall match score is calculated by adjusting the af? nity score based upon the local user context information and the social rel evance information. If the overall match score exceeds a pre-determined threshold, an alert is transmitted to the user of the matching server …