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More and more personal devices such as mobile phones and multimedia players use embedded sensing. This means that people are wearing and carrying devices capable of sensing details about them such as their activity, location, and environment. In this paper, we explore privacy concerns about such personal sensing through interviews with 24 participants who took part in a three month study that used personal sensing to detect their physical activities. Our results show that concerns often depended on what was being recorded, the context in which participants worked and lived and thus would be sensed, and the value they perceived would be provided. We suggest ways in which personal sensing can be made more privacy-sensitive to address these concerns.