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Data visualization and analytics research has great potential to empower people to improve their lives by leveraging their own personal data. However, most quantified selfers (Q-Selfers) are neither visualization experts nor data scientists. Consequently, visualizations Q-Selfers created with their data are often not ideal for conveying insights. Aiming to design a visualization system to help nonexperts gain and communicate personal data insights, the authors conducted a predesign empirical study. Through the lens of Q-Selfers, they examined what insights people gain specifically from their personal data and how they use visualizations to communicate their insights. Based on their analysis of 30 quantified self-presentations, they characterized eight insight types (detail, self-reflection, trend, comparison, correlation, data summary, distribution, and outlier) and mapped the visual annotations used to communicate …