Authors
Caitlin M Fausey, Teenie Matlock
Publication date
2011/8
Journal
Political Psychology
Volume
32
Issue
4
Pages
563-574
Publisher
Blackwell Publishing Inc
Description
The wording of political messages is known to affect voting behavior, including judgments about whether or not candidates will be elected. Yet the question remains whether voting behavior can be influenced by fine‐grained grammatical details of political messages. In this paper, two studies examined how subtly different grammatical forms in descriptions of political candidates' past actions can affect attitudes about electability. Specifically, participants read about a senator who was seeking reelection and then indicated whether they thought the politician would be reelected. In Study 1, the senator had done either negative or positive actions, and these were described using imperfective (was VERB +ing) or perfective (VERB +ed) aspect. In Study 2, the senator had done a negative and a positive action, one of which was described using imperfective and the other with perfective aspect. Results revealed that …
Total citations
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Scholar articles
CM Fausey, T Matlock - Political Psychology, 2011