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Social media and well-being have been a subject of intense debate in research, policy, and the popular press. In this review, we discuss social media use and well-being in the context of close relationships, including romantic partners, friends, and family, by drawing on research that connects social media use to both relational connection and relational disconnection. In an effort to disentangle a puzzle of connection and disconnection, we argue for the duality of social media effects in close relationships in which behaviors that facilitate connection and disconnection are intertwined. We call for research to develop frameworks that focus on (1) the interplay of social media behaviors and (2) the relational processes that underlie the twists and turns of social media connection.