Authors
Paul P Maglio, Jim Spohrer
Publication date
2008/3
Journal
Journal of the academy of marketing science
Volume
36
Pages
18-20
Publisher
Springer US
Description
Service systems are value-co-creation configurations of people, technology, value propositionsconnecting internal and external service systems, and shared information (e.g., language, laws, measures, and methods). Service science is the study of service systems, aiming to create a basis for systematicservice innovation. Service science combines organization and human understanding with business andtechnological understanding to categorize and explain the many types of service systems that exist as wellas how service systems interact and evolve to co-create value. The goal is to apply scientific understandingto advance our ability to design, improve, and scale service systems. To make progress, we think servicedominantlogic provides just the right perspective, vocabulary, and assumptions on which to build a theory ofservice systems, their configurations, and their modes of interaction. Simply put …
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PP Maglio, J Spohrer - Journal of the academy of marketing science, 2008