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Economics has accumulated a great body of knowledge about value. Building on economics and other disciplines, service science is an emerging transdiscipline. It is the study of value-cocreation phenomena (Spohrer & Maglio , 2010). Value cocreation occurs in the real-world ecology of diverse types of service system entities (e.g., people, families, universities, businesses, and nations). These entities use symbols to reason about the value of knowledge. Like mathematics (quantity relationship proofs) and computer science (efficient representations and algorithms), service science must ultimately embody a set of proven techniques for processing symbols, allowing us to model the world better and to take better actions. In addition, the emergence of service science promises to accelerate the creation of T-shaped …